Brett Brown: Coach and Salesman

Five years after launching their much-maligned “Process,” the Sixers enter a pivotal offseason. There’s little doubt that opting to bottom out in the first place was the right decision. Joel Embiid and Ben Simmons are the most talented players the Sixers have had since Allen Iverson and the 52-30 mark in 2017-18 was the franchise’s best win-loss record since 2001. Despite that, the Sixers are about to hire their third general manager in The Process era at some point this summer.

Ownership allowing the NBA’s intervention to slowly force Sam Hinkie out the door and empower the Colangelo family will never make sense. When Jerry, and eventually Bryan Colangelo arrived, the situation they inherited was difficult to screw up. Two years after Bryan’s hiring as Hinkie’s replacement, the Sixers inevitably improved drastically. But, thanks to Burnergate, Bryan managed to hold the title of President of Basketball Operations and General Manager shorter than Hinkie did.

The Sixers and Colangelo parted ways on June 7, two weeks prior to the NBA Draft. Ownership could have opted to immediately conduct a search for a new general manager, and theoretically had one in place for the draft and free agency, which opens next week. Ownership opted to entrust three employees that worked under Colangelo and coach Brett Brown to guide the team through the draft, and almost certainly free agency, and will likely bring in a new general manager later in July or sometime in August. It’s possible there could still be a major transaction or two that the new general manager makes before training camp, but most are expecting Brown to lead the Sixers through the summer as the interim general manager.

                                                   Jonathan Daniel/Getty Images

Based off of his actions in last week’s NBA Draft, Brown certainly doesn’t have an issue putting his coaching title aside and wearing the general manager hat. Last Thursday, the Sixers drafted and traded Villanova product Mikal Bridges to Phoenix for the rights to Texas Tech’s Zhaire Smith and the Miami Heat’s unprotected 2021 first-round draft pick which Phoenix held. The move was unpopular amongst the fanbase, as Bridges was not only a local college player, but billed as one of the more NBA ready players in this year’s draft and would provide the Sixers with some help on the wing right away.

Though, sometimes the unpopular decisions wind up being the best decisions. Brown choose to trade away a player that would have certainly helped him as a coach right away in 2018-19, for Smith who is seen as more of a project and needs to develop a more consistent offensive game and a draft pick that won’t be made for three years. He made it very clear in his press conference on Thursday night that the organization is “star hunting” and views the draft pick as a helpful asset in trade negotiations. Given the Boston Celtics are rife with young talent and still a couple of valuable draft picks, the Sixers needed another bargaining chip. The top trade target this summer is San Antonio’s Kawhi Leonard, and the draft pick the Sixers just acquired allows them to better compete with their division rival in pursuit of Leonard. Brown’s history with the Spurs as an assistant before coming to Philadelphia might be an added bonus. Throw in the fact that LeBron James can opt out of his contract this week and become a free agent and it’s a good summer to be “star hunting.”

While there have been tons of players coming and going during The Process, several injuries to high-profile players and the aforementioned changes at the general manager post, Brown has been the constant since the summer of 2013 when he was hired. He’s been through all the losing it took to get here and all the waiting for the centerpieces of the franchise to get healthy. There are exceptions, but the coach acting as the general manager on a full-time basis usually doesn’t end well. But, perhaps in this case the Sixers get the best of both worlds. Who better to sell the entire program to free agents, and in Leonard’s case, a potential free agent next summer if the Sixers are to acquire him, than the guy who’s been through it all? When the season arrives in four months, the only title Brown will hold is the one he’s used to holding as the head coach. But, his activity as the general manager during the draft showed a willingness to make an unpopular decision that could be a turning point in the right direction for the organization. That, coupled with his familiarity with everything the Sixers can offer to new players acquired via trade or free agency, might just be the perfect storm at the perfect time.

Photo: https://philadelphia.cbslocal.com/2018/05/16/firing-brett-brown-foolish/